City Manager's Office

The City Manager is Hollywood’s chief administrative official and provides the primary source of leadership to the city's approximately 1,500 full and part time employees. The City Manager works closely with department and office directors to direct the operation of all municipal and city department functions, and ensures the city is operating in an efficient and fiscally sound manner. The City Manager is appointed by the City Commission.

The City Manager also is responsible for presenting the City Commission with an annual budget, and assists the commission with establishing long-term goals, developing policy proposals and program alternatives.

FY2022 Year-End Performance Measurement Report


 2022 Accomplishments Cover

2022 Citywide Accomplishments

George R. Keller, Jr. CPPT

City Manager


Gus Zambrano 

Assistant City Manager for Sustainable Development


Adam Reichbach

Assistant City Manager for Finance and Administration


Raelin Storey

Assistant City Manager


Emergency and Governmental Affairs Manager


Alison H. Saffold

Civic Affairs Administrator 


George Keller.jpg
Gus Zambrano (Large).jpg
Adam Reichbach Biography photo
Raelin Storey
Jaime Hernandez
Alison Saffold, Civic Affairs Administrator