The City Manager is Hollywood’s chief administrative official and provides the primary source of leadership to the city's more than 1,400 full and part time employees. The City Manager works closely with department and office directors to direct the operation of all municipal and city department functions, and ensures the city is operating in an efficient and fiscally sound manner. The City Manager is appointed by the City Commission.

The City Manager also is responsible for presenting the City Commission with an annual budget, and assists the commission with establishing long-term goals, developing policy proposals and program alternatives.

The City’s economic initiatives are led by the City Manager's Office. Hollywood’s economic development mission is two-fold - attracting new business and retaining and expanding existing businesses within the city. The City's economic development team provides support to help grow the business community. A variety of programs and resources are available to meet the needs of the business community.